$3000 seems to be some kind of magic number for business owners to spend on marketing workshops and courses, it’s a number that seems to flick a switch in business owners brains that believe that they’re going to get some sort of golden goose solution that will magically fix all of their marketing problems, or slightly worse, create the belief that they are going to find some sort of get rich quick scheme.
[quote]When I hear about people spending this much money all I want to do is stick my head into a metal bucket and walk around the office hitting the bucket with a large wooden spoon because the headache effect would be identical to me hearing someone spend this much money and not spend it with me.[/quote]
First of all let me be clear, I don’t hate competition, I love it, thrive off it in fact, some of my best mates in the marketing industry are actually my competition they’re also people I look at who are worthy of my admiration. These muppets charging $3000 for Facebook training (or whatever scheme dream they’re trying to pimp out) a lot of the time misinforming people and offering less knowledge. The most I’ve ever charged for any of my courses is $689 for a retreat and that pays for your accommodation and food! $3000 dollars gets a lot of my time with just the two of us and we keep our clothes on!!!
Who would pay $3000 for a course? People who don’t do their homework and make an assumption that if someone is charging $3000 than they must be amazing to have the balls to charge that much. They’ve got balls I grant you that, big hairy ones, that clearly need $3000 worth of bikini waxing. It doesn’t stop there either, because 98% of the time you will be up sold to a $20,000 package.
Who are these people who charge $3000? Usually someone who has had some sort of Tony Robbin-esqe type training, now I like Tony Robbins, I really love his stuff, but these dickheads are actually doing more damage than good to the Tony Robbins brand, if you look at his packages his highest package is $3000 and you get treated like freaking royalty, and here’s the thing about Tony Robbins, his courses are still accessible for those who have less money or more strict in their budgets with an $895 option that gives you a freaking FIRE WALK EXPERIENCE.
Now you’re probably looking at this blog and thinking that I’m a person who doesn’t spend any money on training, actually I do, self development is an extremely important investment to me and it adds up. Last year I spent over $6000 in my own training, this year so far I have spent $800 and I’m set to spend an additional $6000 – $12000 this year in mentor programs, company productivity courses and more, so when I see people spend $3000 on someone who has little to no credibility (as a side note: just because they’re not from Australia doesn’t mean they’re more credible – some of our most credible marketing leaders are actually in Perth – and no I’m not talking about myself here) it frustrates me because most businesses are doing it hard financially, I’ve been there, I’m certainly not there anymore and a lot of this is to do with me being ethical in my business practice and also being careful where I invest my money in education. For me integrity speaks louder than any number ever will.
Here are three other things that are important if you’re running training events:
1. Feed people. If you’re charging anything over $500 – $1000 to me it’s a no brainer, people will remember more about how you made them feel before they remember your training, if you’re starving them and are in a venue far from any food, they’re going to remember that.
2. Give them useful & easy tools, it doesn’t have to be an extravagant workbook, seriously some of my best stuff is on one page and is more likely to be action-ed than any workbook I’ve ever given out.
3. If you’re going to upsell don’t be forceful or dodgy about it. The amount of events I’ve been to and they’ve pulled NLP tricks out of the hat is more than I can count, I really don’t believe people need to be tricked, if you’re actually giving value, give it to them in the room, don’t hold something back deliberately just because you want them to go the bigger more expensive event. Problogger on the weekend in Perth did this wonderfully, nobody was pressured, it was just mentioned, that this is happening and people were genuinely interested, serve THOSE people.
I’m going to leave off with saying this, I’m not saying don’t spend $3000, the lesson you should get out of this is do your homework, read some of the things written by your presenter, make sure you look at their social proof.
Here are my final notes and recommendations on other stuff to read:
I really love this blog by Darren Rowse (whom I had the pleasure of meeting at the Perth Problogger event last Saturday) “What does the Pro in Problogger stand for?” which one of my industry colleagues Jo Saunders tweeted out to me:
— Jo Saunders (@JoAtWildfire) February 20, 2015
… after we both had a good solid rant between friends over the scam artists out there, check one of her articles on LinkedIn about if “Social Media just facilitates a process”.
Have you gone to any events that cost $3000? Did you feel you got value out of it? I’d love to know, join the conversation on our Facebook Page!
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